Mad men: The smoking pitch

At scholl, in the subject of "Thinking Skills", we saw a chapter of a Tv Serie called "Mad Men". In this chapter we could saw how the ciggarette company "Lucky Strike" find ways to attract people's attention and to persuade them to buy ciggarettes and smoke. Manipulating the truth, the harmful effects of smoking in people's body they could convince people to buy tobacco.
The vested interest of the company was to sell their tobacco, their cigarettes. For this they thought on an idea that was doing an advertise where they would not tell the truth to convince people that smoking won't harsh their health or kill them. As it is obvious their other vested interest is to make people smoke.
Peter's idea is rejected due to the fact that he proposed a slogan that was related to death and it won't be well seen by people, talking about death for them wouldn't have a good result for their aim that was to convince people to smoke. It was like very negative. In the case of Don, his idea was acceptes because it was ehat they where looking for, he lied about the effects of tobacco in human's body and was very believable for people when they saw the advertising. People wouldn't see "Lucky Strike's" ciggarretes harmful for their health.

In this advertising, the vested interest of the company "Pall Mall" it's also to sell their cigarrettes by telling that smoke is a pleasure for the body and that their product is very funny. They distort the truth because they tell say that their filters are the best and it's less harmful for people's body. Also their slogan attracts people to smoke because it says "dont' miss" so its very convinceable to tell people that if they dont smoke this product funny will be missed.